Monday 31 March 2014

Cristiano Ronaldo Becomes The Latest and Newest Fly Emirates Ambassador



Emirates airline on Friday announced that Real Madrid Star Player Cristiano Ronaldo, the Portugal captain and reigning FIFA Ballon D’Or title-holder, is its newest and latest global ambassador.

While in the press conference, held in Madrid, the Dubai-based airline, which is a worldwide partner of football’s governing body FIFA, also premiered its campaign video featuring the football superstar alongside Brazilian legend and fellow Emirates global ambassador Pele.

The announcement comes just 74 days before the FIFA World Cup — the world’s most watched sporting event — kicks off in Pele’s home country of Brazil.

Twice named FIFA Player of the Year, Ronaldo, who plays for the Emirates-sponsored Real, will lead his national team to South America to compete in his third tournament.

In January 2014, Emirates announced three-times World Cup winner Pele as their first global ambassador since the 2006 competition in Germany, when Franz Beckenbauer was brought on board then.

Boutros, Emirates Divisional Senior Vice-President of Corporate Communications and Brand, said: “Both Cristiano Ronaldo and Pele are well-known around the world. It is not only that their names and faces are synonymous with top-quality football, but also that they have the ability to inspire and connect with people within and beyond the sports pace.

“Every year, Emirates is involved in more than 200 sports events, where fans and customers share exclusive experiences. This campaign reflects the Emirates philosophy to go beyond transporting people and to connect them through sports, tour and culture.

“Cristiano Ronaldo is an icon for this generation of football fans and is widely regarded as one of the greatest footballers on the pitch today. He has broken records and earned awards throughout his career. He is greatly talented but he does not rest on his laurels. Instead, he works hard to continue pushing himself to a greater heights. This shows, plus his ability to inspire fans across the world, is why we are delighted to be working with him and adding him to our company’s ambassadors.”


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